Consumption Effort: The Mental Cost of Generating Utility and the Role of Consumer Energy Level in Ambitious Consumption
Year: 2003
Type: article
Source: Journal of Consumer Psychology
Authors: Brian J. Gibbs, Aimee Drolet
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2145248613
