Year: 1997
Type: preprint
Abstract: In recent decades, a number of states unassociated in the public mind with wine production have developed thriving wine industries. Because wine quality and taste differ so greatly by geographic origin as well as grape variety, many regions have substantial opportunities to carve out market niches (Meridith). Indeed, wine is a good example of a monopolistically competitive industry: a large number of firms competing to sell generically related but differentiated products. Part of the differentiation inheres in the producing region's climate and soil type, part in annual weather variations, and part in winemaking skill, sales promotion, and pricing. Even small firms and producing areas therefore have some leeway in price and promotion strategy. Our purpose here is to examine consumer preferences for wines, with emphasis on their type and area-of-origin. The study focuses on Oregon consumption of West Coast wines, although in its major outlines it might apply to other areas of the United States as well. The Oregon wine industry had its earliest beginnings 35 years ago. In 1995, 110 wineries in Oregon shipped about $44 million worth of wine, primarily varietal rather than jug or generic wine. White varietals represented 61 % of the value of Oregon wines, red
Authors: Buccola, Steven T., Zanden, Loren Vander
Language: English
Topic: Wine Industry and Tourism
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2145299601