Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory
Year: 1999
Type: article
Source: Journal of Marketing Research
Authors: Rik Pieters, Edward Rosbergen, Michel Wedel
Institutions: Tilburg University, University of Groningen
Language: English
Subfield: Computer Vision and Pattern Recognition
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W2146395977