Work

Understanding multi-level institutional convergence effects on international market segments and global marketing strategy

Year: 2009

Type: article

Source: Journal of World Business

DOI: 10.1016/j.jwb.2009.04.006

Author: David A. Griffith

Institution: Michigan State University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2147132334

FWCI: 20.15

Cites: 102

Cited by: 84

Related to: 10