Work

Prospect Theory: Developments and Applications in Marketing

Year: 1998

Type: article

Author: Yuping Liu

Institution: Rutgers, The State University of New Jersey

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2147523241

FWCI:

Cites: 43

Cited by: 2

Related to: 10