Work

Research Note—On Managerially Efficient Experimental Designs

Year: 2007

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1060.0244

Authors: Olivier Toubia, John R. Hauser

Institutions: Columbia University, Massachusetts Institute of Technology

Language: English

Topic: Optimal Experimental Design Methods

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2147597322

FWCI: 4.306

Cites: 22

Cited by: 33

Related to: 10