Work

Expert Systems in Marketing: Guidelines for Development

Year: 1992

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02723477

Authors: John T. Mentzer, Nimish Gandhi

Institutions: Virginia Tech, Bradley University

Language: English

Topic: Decision Support System Applications

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2147803961

FWCI: 5.736

Cites: 19

Cited by: 18

Related to: 10