Market Mind Games, by Denise Schull. McGraw-Hill, 2012.
Year: 2015
Type: book-review
Source: Psychology and Marketing
DOI: 10.1002/mar.20850
Author: Alan J. Dubinsky
Institution: Midwestern State University
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2147885391