Work

Social Marketing and Distracted Driving Behaviors among Young Adults: The Effectiveness of Fear Appeals

Year: 2010

Type: article

Source: Academy of Marketing Studies journal

Authors: Ron Lennon, Randall Rentfro, Bay O’Leary

Language: English

Topic: Traffic and Road Safety

Subfield: Safety, Risk, Reliability and Quality

Field: Engineering

Domain: Physical Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2147905340

FWCI: 7.26

Cites: 45

Cited by: 72

Related to: 10