Work

HIV/Aids marketing communication and the role of fear, efficacy, and cultural characteristics in promoting social change

Year: 2011

Type: article

Source: Journal of Public Affairs

DOI: 10.1002/pa.420

Authors: Marlize Terblanche‐Smit, Nic S. Terblanche

Institution: Stellenbosch University

Language: English

Topic: Media Influence and Health

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2148074665

FWCI: 6.198

Cites: 33

Cited by: 15

Related to: 10