Work

Bivariate time-series analysis of the relationship between advertising and sales

Year: 1980

Type: article

Source: Applied Economics

DOI: 10.1080/00036848000000034

Author: Dominique M. Hanssens

Institution: University of California, Los Angeles

Language: English

Topic: Forecasting Techniques and Applications

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2148193647

FWCI: 3.086

Cites: 27

Cited by: 54

Related to: 10