Work

The Impact of Electronic Commerce on Business-level Strategies

Year: 2000

Type: article

Abstract: This paper examines the impact of electronic commerce on business-level strategies. The paper examines electronic commerce (E.C) from the perspective of intra-business E.C., business-to-business E.C., business-to-consumer E.C., and value/supply chain management. Business-level strategies are considered to include: added-value, differentiation, cost leadership, focus, and growth source. The paper concludes that E-commerce will have significant impacts on each of the business-level strategic areas.

Source: DigitalCommons@UNO

Authors: Ann Fruhling, Lester A. Digman

Institutions: University of Nebraska at Omaha, University of Nebraska–Lincoln

Language: English

Topic: E-commerce and Technology Innovations

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2148266933

FWCI: 2.849

Cites: 11

Cited by: 67

Related to: 10