Work

Franchising, brand name capital, and the entrepreneurial capacity problem

Year: 1988

Type: article

Source: Strategic Management Journal

DOI: 10.1002/smj.4250090711

Author: Seth W. Norton

Institution: Washington University in St. Louis

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2148699081

FWCI: 4.272

Cites: 39

Cited by: 234

Related to: 10