Year: 2004
Type: article
Abstract: Corporate social responsibility (CSR) emerged from a realisation among transnational corporations of the need to account for and redress their adverse impact on society: specifically, on human rights, labour practices, and the environment. Two transnational tobacco companies have recently adopted CSR: Philip Morris, and British American Tobacco. This report explains the origins and theory behind CSR; examines internal company documents from Philip Morris showing the company's deliberations on the matter, and the company's perspective on its own behaviour; and reflects on whether marketing tobacco is antithetical to social responsibility.
Source: Tobacco Control
Author: N Hirschhorn
Language: English
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2148779385