Work

Understanding Ornamental Plant Market Shares to Rewholesaler, Retailer, and Landscaper Channels

Year: 2012

Type: article

Abstract: Market channel alternatives that include garden centers, landscapers, mass merchandisers, and rewholesalers have contributed to the growth of ornamental crops sales in the United States. The impact of growers' business characteristics on shares of sales to these channels by firm size was estimated using the two-limit Tobit model. Important explanatory variables were regions of the United States, sales of plant groups, kinds of contract sales, and channel diversity. There were important differences in behavior by grower size. Overall, the results indicate a stronger than expected role for the rewholesaler channel as a preferred channel for ornamental plant sales.

Source: Journal of Agricultural and Applied Economics

DOI: 10.1017/s1074070800000250

Authors: Roger A. Hinson, Krishna P. Paudel, Marco Velástegui

Institutions: Louisiana State University, Louisiana State University Agricultural Center, Purdue University West Lafayette

Language: English

Topic: Agricultural economics and policies

Subfield: Safety Research

Field: Social Sciences

Domain: Social Sciences

SDG: Zero hunger

Open Access status: green

OpenAlex ID: W2148931228

FWCI: 4.158

Cites: 19

Cited by: 13

Related to: 10