Work

Mass Customization: A Review of the Paradigm Across Marketing, Engineering and Distribution Domains

Year: 2010

Type: conference-paper

DOI: 10.1115/detc2010-28753

Authors: Scott Ferguson, Andrew Olewnik, Priyesh Malegaonkar, Phil Cormier, Saket Kansara

Institutions: North Carolina State University, University at Buffalo, State University of New York

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2149124994

FWCI: 8.498

Cites: 107

Cited by: 16

Related to: 10