Work

Web-Based Cases in Strategic Marketing

Year: 2003

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/0273475303257554

Authors: Steve W. Henson, Pamela A. Kennett, Karen Norman Kennedy

Institutions: Western Carolina University, LSU New Orleans, University of Alabama, University of Alabama at Birmingham

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2149168762

FWCI: 5.791

Cites: 21

Cited by: 30

Related to: 10