Work

Engaging students learning process in business management: A case study of activity-based teaching in hospitality marketing class

Year: 2011

Type: article

Abstract: The study evaluated the accounts of hospitality marketing students to determine the impact of activity-based teaching on the learning process and learning outcomes. The qualitative study involved interviews of 36 students from 2 hospitality marketing classes, which were analyzed using typology and logical analysis. The results showed that activity-based teaching can deliver academic lessons, skills and competencies, and personal lessons. Activity-based teaching supported active knowledge building, problem resolution skills and work preparedness of students. Continuous application of the method can lead to broader and greater outcomes for students and hospitality and tourism education in general. Key words: Hospitality marketing, activity-based teaching, problem-based learning, work-based instruction, hospitality education, tourism education, business perception.

Source: AFRICAN JOURNAL OF BUSINESS MANAGEMENT

DOI: 10.5897/ajbm11.592

Author: Hsu Yu Lun

Institution: Nan Jeon University of Science and Technology

Language: English

Topic: Hospitality and Tourism Education

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W2149380778