A methodology for mapping Instagram hashtags
Year: 2014
Type: article
Abstract: While social media research has provided detailed cumulative analyses of selected social media platforms and content, especially Twitter, newer platforms, apps, and visual content have been less extensively studied so far. This paper proposes a methodology for studying Instagram activity, building on established methods for Twitter research by initially examining hashtags, as common structural features to both platforms. In doing so, we outline methodological challenges to studying Instagram, especially in comparison to Twitter. Finally, we address critical questions around ethics and privacy for social media users and researchers alike, setting out key considerations for future social media research.
Source: First Monday
Authors: Tim Highfield, Tama Leaver
Institutions: Queensland University of Technology, Curtin University
Language: English
Subfield: General Social Sciences
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2149569686