Work

The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload

Year: 2013

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/673521

Authors: Claudia Townsend, Barbara E. Kahn

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2150040858

FWCI: 8.924

Cites: 56

Cited by: 338

Related to: 10