An Empirical Investigation of the Antecedents and Outcomes of NPD Portfolio Success
Year: 2014
Type: article
DOI: 10.1111/jpim.12183
Authors: Linda Kester, Erik Jan Hultink, Abbie Griffin
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2150101403
