From utilities to mental models: a critical survey on decision rules and cognition in consumer choice
Year: 1999
Type: article
Abstract: This work critically discusses a selected body of (mainly experimental) studies on consumer behavior in the light of two general questions. First, can one identify within the vast literature from psychology, marketing, etc., a few stylized facts which might be the grounds of a behavioral theory of consumption parsimonious enough to be useful to economic theorizing, and, at the same time, not in open violation of the evidence on how consumers actually behave? Second, to what extent should such theories be nested into an explicit account of the cognitive processes leading to particular consumption acts?
Source: Industrial and Corporate Change
DOI: 10.1093/icc/8.2.289
Author: M. Devetag
Institution: Scuola Superiore Sant'Anna
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2150112465