Work

So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments

Year: 2013

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2013.03.004

Authors: Raphaëlle Butori, Arnaud De Bruyn

Institution: École Supérieure des Sciences Économiques et Commerciales

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2150196529

FWCI: 5.494

Cites: 68

Cited by: 53

Related to: 10