Category Management and Coordination in Retail Assortment Planning in the Presence of Basket Shopping Consumers
Work
Year: 2007
Type: article
Abstract: This paper studies the assortment planning problem with multiple merchandise categories and basket shopping consumers (i.e., consumers who desire to purchase from multiple categories). We present a du... more
Source: Management Science
Authors Gérard P. Cachon, A. Gürhan Kök
Institutions University of Pennsylvania, Duke University
Cites: 56
Cited by: 154
Related to: 10
FWCI: 12.91
Citation percentile (by year/subfield): 99.99
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green