Work

Critical Theoretical Considerations of Public Relations Messaging Around the Globe: Tools for Creating and Evaluating Campaign Messages

Year: 2011

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2011.553775

Author: Mary Anne Moffitt

Institution: Illinois State University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2151540201

FWCI: 2.124

Cites: 56

Cited by: 7

Related to: 10