Work

Radio and Facebook: The relationship between broadcast and social media software in the U.S., Germany, and Singapore

Year: 2012

Type: article

Abstract: Since its inception, the Internet has been eyed with both hope and caution by traditional media outlets. For many years, radio looked to the Internet (Web 1.0) to extend their brand and increase awareness for their stations. Enter Facebook (Web 2.0), with its interactive ability to add friends and build an online community. How are radio stations using social media at this early point in the relationship? The results and the strategy to best build the radio/Facebook relationship are not uniform and the jury is still out on exactly how social media can benefit a station’s bottom line.

Source: First Monday

DOI: 10.5210/fm.v17i4.3768

Authors: Bradley Carl Freeman, Julia Klapczynski, Elliott Wood

Institutions: Nanyang Technological University, Leipzig University

Language: English

Topic: Radio, Podcasts, and Digital Media

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2152044992

FWCI: 2.066

Cites:

Cited by: 15

Related to: 10