Work

Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

Year: 2010

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-010-0228-z

Authors: Douglas W. Vorhies, Linda M. Orr, Victoria D. Bush

Institutions: University of Mississippi, University of Akron

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2152156762

FWCI: 15.78

Cites: 96

Cited by: 389

Related to: 10