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Consultation-based entrepreneurial/business learning: Malaysia experience

Year: 2019

Type: article

Abstract: The purpose of this article is to describe the implementation of the business-consultation training asadopted by National University of Malaysia (UKM) and to evaluate the learning mode exhibit in suchprogram based on experiential learning theory. This paper also highlights factors that contribute to thesuccess of such program based on the observation of SMIDEC-UKM consultation-based program.SMIDEC-UKM consultation-based learning program fits the Kolb experiential learning theory and LewinField Theory. Such program has exposed varsities students to real-business cases, hence enabling theapplication and practice of their classroom knowledge. In addition, new knowledge can be gathereddirectly from the field. This paper is innovative at reviewing the implementation of entrepreneurialexperiential learning method in developing country (Malaysia) and providing critical argument based ontheories of experiential learning.

Source: Global Journal of Business Management

Authors: Ahmad Raflis Che Omar, Suraiya Ishak, M. Radzuan Rahid

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Quality education, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W2152556489

FWCI:

Cites: 12

Cited by: 8

Related to: 10