Work

Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test

Year: 2004

Type: article

Study designs: Systematic Review, Meta-Analysis

Source: Marketing Science

DOI: 10.1287/mksc.1040.0054

Authors: Christophe Van den Bulte, Stefan Stremersch

Institutions: University of Pennsylvania, Emory University, Erasmus University Rotterdam

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funder: University of Pennsylvania

OpenAlex ID: W2152838072

FWCI: 13.17

Cites: 77

Cited by: 436

Related to: 10