Work

Informants in Organizational Marketing Research: How Many, Who, and How to Aggegrate Responses?

Year: 2000

Type: preprint

Source: SSRN Electronic Journal

Authors: Gerrit van Bruggen, Gary L. Lilien, Manish Kacker

Language: English

Topic: Survey Methodology and Nonresponse

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2152875845

Cites: 37

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Related to: 10