Work

Proactive/Responsive Market Orientation and Marketing—Research and Development Integration

Year: 2013

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/jpim.12024

Authors: Paul R. Lamore, David Berkowitz, Phillip A. Farrington

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2153500166

FWCI: 16.8

Cites: 47

Cited by: 80

Related to: 10