Work

Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis

Year: 1993

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299305700205

Authors: Dana L. Alden, Wayne D. Hoyer, Chol Lee

Institutions: University of Hawaiʻi at Mānoa, The University of Texas at Austin, Hongik University

Language: English

Topic: Humor Studies and Applications

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2153558508

FWCI: 9.189

Cites: 40

Cited by: 350

Related to: 10