Work

An empirical investigation of consumers’ willingness-to-pay and the demand function: The cumulative effect of individual differences in anchored willingness-to-pay responses

Year: 2013

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-013-9235-4

Authors: Cenk Koçaş, Kivilcim Dogerlioglu-Demir

Institution: Sabancı Üniversitesi

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2153596341

FWCI: 0.971

Cites: 32

Cited by: 13

Related to: 10