As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New versus Incrementally New Products?
Year: 2008
Type: article
Source: Journal of Marketing Research
Authors: David L. Alexander, John G. Lynch, Qing Wang
Institutions: Duke University, University of Warwick
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2153847121