Work

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

Year: 2002

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.66.4.7.18515

Authors: Roland T. Rust, Christine Moorman, Peter R. Dickson

Institutions: Duke University, Florida International University

Language: English

Topic: Quality and Supply Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2153913349

FWCI: 22.59

Cites: 101

Cited by: 658

Related to: 10