Co-innovation in sustainable laying hen husbandry systems: investigating the interactive framing of sustainability
Year: 2010
Type: book
Abstract: Many different actors, like businesses, farmers, the government, societal organizations, consultants \nand research institutes, are involved in the design and implementation of “the Roundel”, which is a sustainable \nlaying hen husbandry system. It is assumed that interactions between these different actors are important to \narticulate common ideas of which aspects are important for a sustainable husbandry system. The main research \nquestion addressed in this paper is: How did heterogeneous actors in the Roundel project frame sustainability \naspects over time? We study interaction with a focus on interactive framing of sustainability issues. We limit our \nstudy by analysing how framing of three themes related to sustainability change in interaction, namely the \noutdoor run for hens, the “better life” label and positioning of the Roundel egg in the market for table eggs. Our \nanalysis showed that framing is changing. Via interaction the various actors got acquainted with each others’ \nframes. This confrontation with other actors’ frames did lead to pruning, compromising and re‐framing of \nsustainability issues. In addition, the socio‐institutional context played an important role in the development \nand implementation of the new laying hen husbandry system.
Language: English
Subfield: Agronomy and Crop Science
Domain: Life Sciences
Open Access status: green
OpenAlex ID: W2154237173