Work

The Ethicality of Using Fear for Social Advertising

Year: 2003

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/s1441-3582(03)70115-3

Authors: Damien Arthur, Pascale Quester

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2155115453

FWCI: 1.058

Cites: 35

Cited by: 40

Related to: 10