Work

Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

Year: 2003

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070303031003002

Authors: Youjae Yi, Hoseong Jeon

Institution: Seoul National University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: University of Michigan, Seoul National University

OpenAlex ID: W2155152989

FWCI: 15.74

Cites: 44

Cited by: 732

Related to: 10