Work

B2B service brand identity: Scale development and validation

Year: 2011

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2011.09.010

Authors: Darren Coleman, Leslie de Chernatony, George Christodoulides

Institutions: University of Birmingham, Aston University, Università della Svizzera italiana

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2155490992

FWCI: 10.56

Cites: 128

Cited by: 123

Related to: 10