Work

Eye Fixations on Advertisements and Memory for Brands: A Model and Findings

Year: 2000

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.19.4.297.11794

Authors: Michel Wedel, Rik Pieters

Institutions: University of Groningen, University of Michigan, Tilburg University

Language: English

Topic: Visual Attention and Saliency Detection

Subfield: Computer Vision and Pattern Recognition

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W2155851103

FWCI: 3.244

Cites: 50

Cited by: 471

Related to: 9