Work

A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies—South Korea and Taiwan

Year: 2005

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2004.09.009

Authors: Julian Ming-Sung Cheng, Charles Blankson, Paul C.S. Wu, Somy S.M. Chen

Institutions: National Central University, University of North Texas, Aletheia University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Science Council, LG Electronics

OpenAlex ID: W2156337728

FWCI: 20.58

Cites: 66

Cited by: 66

Related to: 10