Work

Processing visual rhetoric in advertisements: Interpretations determined by verbal anchoring and visual structure

Year: 2012

Type: article

Source: Journal of Pragmatics

DOI: 10.1016/j.pragma.2012.08.009

Authors: Luuk Lagerwerf, Charlotte M.J. van Hooijdonk, Ayalies Korenberg

Institution: Vrije Universiteit Amsterdam

Language: English

Topic: Linguistics and Discourse Analysis

Subfield: Philosophy

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2157181739

FWCI: 22.88

Cites: 43

Cited by: 51

Related to: 10