A Bayesian Model to Forecast New Product Performance in Domestic and International Markets
Year: 1999
Type: article
Source: Marketing Science
Authors: Ramya Neelamegham, Pradeep Chintagunta
Institutions: INSEAD, University of Chicago
Language: English
Topic: Cinema and Media Studies
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2157748989