Countering accusations with inoculation: The moderating role of consumer-company identification
Year: 2013
Type: article
Source: Public Relations Review
Authors: Sabine A. Einwiller, Gita V. Johar
Institutions: Johannes Gutenberg University Mainz, Columbia University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2158669077
