Work

Theorizing a Two-sided Adoption Model for Mobile Marketing Platforms

Year: 2010

Type: conference-paper

Study design: Observational Study

Source: International Conference on Information Systems

Authors: Xunhua Guo, Yannan Zhao, Yan Jin, Nan Zhang

Institution: Tsinghua University

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2158867449

FWCI: 8.864

Cites: 58

Cited by: 20

Related to: 10