Work

Multi-Cue Evaluation of Made-In Concept

Year: 1993

Type: article

Source: Journal of Euromarketing

DOI: 10.1300/j037v02n01_03

Authors: Alain d'Astous, Sadrudin A. Ahmed

Institutions: Université de Sherbrooke, University of Ottawa, Telfer School of Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W215938469

FWCI: 7.148

Cites:

Cited by: 60

Related to: 10