Comparing the effects of a photograph versus artistic renditions of a beach scene in a direct-response print ad for a Caribbean resort island: A mental imagery perspective
Year: 2004
Type: article
Source: Journal Of Vacation Marketing
Authors: Darryl W. Miller, Michael Stoica
Institutions: University of Wisconsin–River Falls, Washburn University
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2159689140