When will larger‐sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition
Year: 2004
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.20012
Authors: Joann Peck, Barbara Loken
Institutions: University of Wisconsin–Madison, University of Minnesota
Language: English
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: closed
OpenAlex ID: W2160646955