Work

What is Consumer Research?

Year: 1987

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209099

Author: Morris B. Holbrook

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2160754173

FWCI: 12.85

Cites: 4

Cited by: 279

Related to: 10