The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements
Year: 2001
Type: article
Source: Communication Research
Authors: PAUL D. BOLLS, ANNIE LANG, ROBERT F. POTTER
Language: English
Topic: Media Influence and Health
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2160766738